In the face of declining ratings and a growing number of empty seats at it’s events, there have been questions about what’s behind the seeming reduction in popularity of NASCAR.

I’ve heard theories that attending races has gotten too expensive.

That the sport doesn’t have a villain for fans to either love or hate.

And the over-abundance of sponsorship mentions in post-race pressers as reasons that the sport seems to have lost at least some of it’s luster.

But I’m thinking there may be another reason.

A sport that has been traditionally enjoyed by men now has been made into a “family-oriented” excursion.

Check out this metro-source item below:

“(Daytona Beach, FL) — Usually the attention at Daytona International Speedway is on the drivers & not the models handing out the trophies. But Monster Energy drink is a sponsor this year and the skimpy outfits worn by the victory lane models were grabbing the headlines. Some race fans took to Twitter firing on all cylinders saying both NASCAR and Monster Energy need to rethink the girls’ attire. Others went further saying NASCAR is a family show and it’s only a matter of time before one of the Monster Energy girls has a wardrobe malfunction.”

I’m not sure some sort of wardrobe malfunction isn’t just what the doctor ordered for NASCAR.

That’s the way I see it.