In the radio business, like most others, the one word that would categorize the past 40 plus years better than any other is “change”.
My career started prior to the fall of Nixon when turntables, reel-to-reel machines, and cartridges that looked like 8-track tapes filled studios across the land.
When listeners heard the awful silence known in the business as “dead air”, it wasn’t because some computer crashed somewhere.
But rather because an audio board operator forgot to do something…or a tape broke…or he or she forgot how much time a song would run when they left the studio for a bathroom or smoke break.
Technology has made monster changes in the radio landscape, however, certainly not all of them good.
While our owners stay committed to doing as much live and local programming as is humanly possible, you’ll find that’s not the case with many other radio station groups.
For me, my love for the business has stayed strong because of the reason I got interested in it originally.
And that reason is getting to interact with people.
This point was brought home to be once again yesterday during a live action broadcast from the Community Christmas Toy Drive at Knippen Chrysler Dodge Jeep Ram in Delphos.
Listeners got to hear conversations with those involved in the drive to help the less fortunate children in the Delphos school district.
And I got to enjoy 2 hours of interaction with owners, customers, people who brought in donations, to reconnect with some old friends and to make some new ones too.
I still enjoy answering phones when people call the station even if it’s just to tell me of a birthday or public service event, or to ask if I know the time for our next broadcast game.
As long as that’s the case, and community interaction can be a part of what we do, I suspect I’ll be right there doing what I love to do…thanks to YOU.
Thats the way I see it.