In another day and time we in the radio business were accused at times of making an impending winter storm or cold-snap sound worse than it would likely be in hopes of boosting sales for the folks who sell staples like milk, bread, and beer.
I can honestly say that I never made an extra dime for passing along a weather warning of any kind, but truth be told, there were clients back in the day who would want commercials scheduled during bad winter weather events.
Today the job of fanning weather hysteria, if there is such a job, has fallen in to the capable hands of “the weather channel”.
They seem to love the potential for a major winter weather outbreak and the impact it may have on viewer numbers. I’ve had a number of difficult tasks in my radio career, but I can think of nothing I’d rather do less than stand in a winter storm telling an audience how hard the wind is blowing or how high the snow is piling up.
The decision to start naming winter storms, as we do hurricanes, makes the process seem laughable to some of us.
There are some things about winter we can be sure!
It will get cold, and when it warms up a bit, it will probably snow.
When it snows people will forget how to drive in snow.
When the snow melts we’ll have ice.
When the cold eases, the snow and ice melt, and we’ll get out our grills and talk about how tough it was to live through another Ohio winter.
That’s the way I see it.