There’s an old Bob Dylan penned song which says “the times they are a changing”.
As much as the folks on Madison Avenue would wish it otherwise, it’s starting to look to me like Black Friday is turning into another of those parts of our American life that are soon to become unimportant.
I got my first Black Friday in advance deal offer on November 1st, and my email inbox has been loded with them ever since.
The words “early bird” and “can’t wait” have filled over a dozen subject lines over the past 3 weeks making me wonder if there can really be any hot Black Friday deals left.
Had there ever been a chance that I would wait in a 2:00 a.m. line for a Black Friday deal, the ease of on line shopping has wiped that chance out completely even if I weren’t required to work that day.
Black Friday, it seems to me, will soon fade in to unimportance just like the excitement we used to feel at the start of a new tv network season, the arrival of the first Christmas catalogue, and the first day of summer vacation when you were in school.
I’m sure the day will come when there won’t be enough reason to have a Black Friday Walmart fight.
But I’ll bet I’ll get to report on one this year.
That’s the way I see it.