I think one of the toughest jobs in the country right now might be marketing the Cleveland Cavaliers.
A franchise that has been wildly successful over the past few seasons, as long as LeBron James was on the team, is among the very worst in professional sports right now and convincing those who didn’t buy season tickets prior to the start of the season to fill seats for Cavs games has to be a tough task indeed.
During a game broadcast on our sister station 93.1 The Fan last night, I heard a promotion for a package that included a game ticket and 2 Budweisers for ONLY $50.00.
I’m not sure you could consume enough Buds to make that sound the least bit attractive.
The Cavaliers will likely return to respectable status sometime down the road but it won’t happen any time soon.
That’s the way I see it.