If you hadn’t seen the story first published in The Hill last Friday that the name Eskimo Pie would be removed from packaging for America’s first chocolate covered vanilla ice cream treat, you might think it was just an urban legend. But Breyer’s Ice Cream which owns the brand says the Eskimo pie label will be replaced with a new name because the term Eskimo is considered derogatory to indigenous people who live in Canada and Alaska. The company says the move is part of a larger effort to better reflect the values of the company and it’s people. Eskimo Pie will soon join Aunt Jemima and Uncle Ben’s on the growing list of brand names being changed in the wake of nationwide protests over the death in Minneapolis police custody of George Floyd on Memorial day.You can expect renewed calls for the names of the NFL’s Washington Redskins and the Canadian Football League’s Edmonton Eskimos to be changed too. Corporate leaders in America and around the world are hearing calls for an end to the use of brand names that are considered racially offensive and they are responding to them too, with more name changes sure to come. That’s the way I see it.