Basketball super star LeBron James has a lot of fans and followers, and apparently his share of detractors too. A new survey from the sports handicapping web site PickWise shows James has received more than 122,000 negative messages on Twitter in the past year. That’s the most of any professional athlete and is nearly 4 times the number of negative messages received by the athlete who finished second Soccer Star Marcus Rashford. If you or I received that many negative messages in a year we would no doubt be crushed, but I suspect LeBron James is loving it. He understands, as many other celebrities do  today, that any time your mentioned on social media, whether it’s a good post or a negative one, it helps to build your brand, and that’s something James has been extremely successful in doing. That’s the way I see it.