As many as 100 million Americans will spend time Sunday watching Super Bowl 54. Many will be interested in the outcome of the game between the San Francisco 49’ers and Kansas City Chiefs. Many however will be more interested in the commercials that will punctuate a TV telecast that will begin early Sunday afternoon and won’t wrap up until around midnight. Madison Avenue has found the Super Bowl provides an excellent way to promote products, often new ones for the first time. It probably wouldn’t surprise you to learn that no company has spent more than Budweiser to push their products. The website 247Wallst.com estimates that factoring in inflation, Budweiser has shelled out 470 million dollars on Super Bowl Adds, followed by Pepsi at 320 million and Coco cola at 202 million. Interestingly enough the top car maker Super Bowl spenders aren’t American companies, but rather Hyundai, Toyota and Kia. The companies who’re shelling out big bucks to promote their products during Super Bowl 54 are hoping you’ll pay attention to their adds, and won’t use the multitude of commercial breaks during the broadcast to go to the bathroom or the refrigerator or to refill your plates with snacks and appetizers. That’s the way I see it.